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Elizabeth Arden Signs Licensing Agreement with Aeffe

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By: TOM BRANNA

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Global prestige beauty company Elizabeth Arden, Inc. has entered into an exclusive long-term global licensing agreement with Aeffe S.p.A. for the development, marketing and distribution of fragrance, cosmetics and skin care products with Italian fashion designer Alberta Ferretti. Financial terms of the agreement were not disclosed at press time. According to the company, Elizabeth Arden will produce and market the fragrance collections with creative direction for the scents to come from Alber...

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